Real estate text message marketing enables you to:
real estate text message marketing popular among real estate professionals and home owners for a number of reasons. texting is very direct and concise. It also allows you to follow up with potential clients. Text messaging is personal and direct. It does not force prospects to respond immediately, which greatly reduces anxiety.
Furthermore, texting is very adaptable. You can tailor it to better fit the specific needs of a lead. There are some real estate agents that make their bulk texting more ‘pushy’ by telling prospects exactly what they need to do in order to qualify for a certain property. However, there are others that break their texting down into much more targeted segments, such as targeting only those leads that have shown interest in other properties in the past (in terms of their cell phone).
In addition to these advantages, real estate text message marketing campaigns can be more structured to improve lead conversion. For example, some real estate agents send out a series of messages, like a brochure, once per week. Others send out messages more frequently. Regardless, of how often you send out messaging, you can significantly improve your real estate lead conversion rates by creating a consistent and reliable messaging pattern.
Finally, using real estate text message marketing to build your list is more streamlined than traditional lead generation methods. One thing to keep in mind is that even if you use opt-in lists, sometimes you will need to contact individuals on your list to encourage them to subscribe to your list. There are no mass messages in an opt-in list; you work specifically with those who want to hear from you. Therefore, it can be difficult to convince those who joined your list to subscribe to your bulk messages, especially if your offer does not pique their interest at first.
However, with real estate text message marketing, you can target people who are more likely to be interested in your offerings. These are people who you would typically receive your bulk emails – or direct mailings – in the course of conducting your marketing. By sending messages at specific intervals, you can significantly increase the chances that these individuals will read through all of your materials and be interested enough to subscribe to your mailing list. Indeed, these kinds of marketing strategies have been proven to greatly increase the number of leads that companies are able to generate. If you are interested in learning more about how you can effectively use this method to generate leads, be sure to check out the links below!